Future OnePlus telephones is not going to have Hasselblad expertise contained in the digital camera, because the system maker has introduced it’s working by itself digital camera imaging engine, which it calls DetailMax. The information comes instantly from OnePlus CEO Pete Lau, who defined the scenario in an in depth weblog submit on the OnePlus community forum.
What’s the DetailMax Engine?
Right here’s how Lau has describes the DetailMax Engine:
Designed from the bottom as much as ship the clearest and most actual images on a smartphone, it harnesses the complete potential of computational imaging to current scenes as they really are, with out over-beautification or distortion. The second you zoom in on a photograph, you’ll perceive why I’m assured you’ll love the outcomes.
Lau says the DetailMax Engine is constructed round suggestions from its customers and neighborhood, with the CEO personally becoming a member of focus teams to raised perceive what individuals need from a OnePlus digital camera.
He mentions the zoom functionality greater than as soon as, so count on this to be a high function, and notes particularly the pinch-to-zoom gesture appearing as a benchmark for individuals’s satisfaction with their digital camera’s efficiency. He additionally says the DetailMax Engine received’t be about computational trickery, however as an alternative concentrate on capturing the world in “fully actual and clear methods.”
What occurred with Hasselblad?
The DetailMax Engine will change Hasselblad’s coloration expertise, tuning, and branding on the cameras in future OnePlus telephones. OnePlus and Hasselblad first partnered in 2021, and Lau says the years that adopted have been, “greater than a partnership, they have been a masterclass.”
Making certain there’s no trace of dangerous blood between the 2 manufacturers, Lau says the DetailMax Engine’s introduction is, “the subsequent part of our imaging evolution,” and describes the top of its partnership with Hasselblad as a, “deliberate chapter full.”
Nevertheless, it received’t come as a shock to business watchers. There have been rumors concerning the finish of Hasselblad and OnePlus since 2024, and solo information of Hasselblad’s renewed partnership with Oppo — each Oppo and OnePlus share analysis and growth, and Pete Lau is Oppo’s chief product officer — in July 2025 additional hinted issues have been about to alter for OnePlus.
When will DetailMax Engine arrive?
The OnePlus 13 will virtually actually be the final flagship OnePlus cellphone with a Hasselblad digital camera on the again. Lau says he’s already testing a prototype of the DetailMax Engine, however provides it’s nonetheless early days and extra tuning is required earlier than it’s prepared. The place does this go away future OnePlus telephones?
OnePlus says the DetailMax Engine can be used on the subsequent flagship cellphone onwards, which does point out the OnePlus 14/15 will use the brand new imaging expertise, regardless of Lau solely at present utilizing an early prototype.
The OnePlus 14 or OnePlus 15, whichever identify is used for the corporate’s subsequent flagship cellphone, is predicted to launch in China earlier than the top of 2025, and see a world launch in early 2026. With it, Hasselblad can be a factor of the previous for OnePlus, and it’ll start its new DetailMax period.
